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Fashion Lifestyle

Fashion 3 ways: The bomber edition

  Welcome to the first instalment of “Fashion 3 ways”* — our take on cool styles you can mix up three different ways. Like the…

Art Fashion Interviews Uncategorized

Style maverick Patricia Field’s tips on how to start a career in fashion

On the list of powerful female fashion icons of our time, Patricia Field has to be close to the top. The red haired…

Event Interviews People

Meet the great winner of the YEAY Awards – Malte Paulsen

Thanks to the YEAY Awards contest, we had the chance to see people from all around the world showcasing their creative and hilarious…

Cosmetics Interviews Uncategorized

How young entrepreneurs are rising in the Berlin market

Max Pauwels and Nassima Belafdil are two Berlin based proactive entrepreneurs and founders of MAYE BERLIN. Max being 21 and Nassima 20, the…

Interviews

Light in a Cube: The Design Students From Rotterdam Who Love to Laser Cut

Meet Manon and Philip, the young entrepreneurs behind the independent design studio Light in A Cube. The pair are currently completing their studies…

Event

Introducing: Product Collections

We’ve just added an exciting new feature to the YEAY app – product collections! Our team have carefully curated themed collections to make…

Fashion Interviews Lifestyle

INTERVIEW: Tom Fox – Unity not Conformity with YKSI London

Meet Tom Fox, the young entrepreneur from London who wants you to connect with your spiritual self – and look great while doing it…

For Sellers Interviews Lifestyle

INTERVIEW: Rotterdam Based Pin Designer Cherelle Kellenbach

Cherelle Kellenbach from Rotterdam is an up and coming pin designer inspired by Japanese kawaii culture. She spent her college years in art school and…

Lifestyle Society

But first, let me take a Selfie

A Short History of Selfies by Ole Siebrecht  Everyone knows them, everyone takes them: selfies became normality, they belong to our daily life.…

Lifestyle Society

How to Survive Thanksgiving with Family

So you’re hosting your first Thanksgiving family dinner but have no clue where to start? Don’t worry! Check out our Thanksgiving survival guide and…

Fashion For Sellers Interviews

Interview: We Are Mortals – Fluid Gender, Voguing & Non Binary Fashion

We Are Mortals are an emerging brand from Los Angeles showcasing futuristic streetwear designs ‘created for both genders and the gray area in between.‘…

Event

#YEAYtakesRotterdam

The YEAY crew is back in Berlin after our launch tour in Rotterdam, The Netherlands. We spend the weekend shooting sales videos with…

Fashion Interviews

Interview: Leni Bolt Talks About Unisex Fashion And How To Party

Meet Leni Bolt – Berlin’s self-declared Psycho Princess who is redefining gender and fashion norms in the most delightfully outrageous ways possible. An…

Lifestyle

YEAY Takes Rotterdam! Larry Tee Shares His Favourite Music Clips

When MTV launched its television channel in 1981, music and images came together and changed the music industry forever. Kids were hooked –…

Fashion Lifestyle

Harare NY: An Ethical Brand Which Nurtures the Hands That Weave Your Garments

October is Fair Trade month, and here at YEAY we’re always on the lookout for brands who strive to achieve the highest levels…

Contest Event Interviews Society

Meet Iouri Philippe Paillé from Montreal, Winner of the #YEAYGoesBerlin Instagram Contest!

Iouri Philippe Paille, from Montreal was the lucky winner of the YEAY “win a trip to Berlin and VIP PASS for BAFW” competition.…

Fashion Interviews

Interview: I Hate Blonde – The Rock n’ Roll Queen of Soho

Everyone’s favourite blonde blogger Rachel Lynch is a gal whose style epitomises all that is New York. Her Instagram is filled with iconic…

For Sellers Uncategorized

5 Marketing Tips to Increase Sales on YEAY

Want to drive more traffic to your YEAY channel and increase your sales? Follow these five simple steps and watch the cash roll…

Fashion

YEAY Sells directly from the Runway at Berlin Alternative Fashion Week

This edition of Berlin Alternative Fashion Week marked the first time that the audience could buy the garments instantly as they see them…

For Sellers

Out With the Old, In With the New – Get €7.50 off your next YEAY purchase!

  Winter is coming! Now’s the perfect time to clear out your closet and make space for all those lovely new winter jackets…

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