It can take a bit of imagination to come up with items that I would love to buy in the YEAY app off the top of my head when I’m not in shopping mode, but once I’ve come up with some ideas, I have several ways of locating actual brands that make and sell what I’m after.
When someone uploads a photo of an especially good outfit, photoshoot in progress, or make-up look, they often mention where they got the item or items they’re featuring in the description. I can then do a quick search for them. I also scroll through the recommended Instagram’s related to brands and users who YEAY already follows and interacts with.
It’s not as intuitive and easy to search for tagged posts as it used to be, but one can still view them and users definitely still use tags on their daily outfit posts or posted mood boards. Sometimes you might find five interesting brands in a single mood board post! Tumblr is also a huge hotbed for emerging styles, like the pastel goth or seapunk aesthetics that got really popular a couple of years back, so you get a lot of unique inspiration lurking its online fashion scene.
By searching for images of a hot fashion item or current style, I often get linked to actual store pages where I can find a way to contact the designer or manufacturer. One might think the “shopping” tab would be more helpful, but the pages are usually dominated by large e-commerce sites and not the individual brands I want to speak with.
Top Ten Articles
Bloggers and other online writers are an incredibly helpful resource for finding lots of brands and stores to check out. I already love reading countdown articles like “Top ten hottest boots seen on Berlin public transit lately” in my spare time, so I knew these would be a good resource for brand outreach as well. Many times, authors post both images and links, so I can get a great idea of what brands on a list I might actually want to chase right from the start without searching through each and every brand’s online presence.
Lesser Known Search Engines
I get very different results looking for a specific product idea on different search engines, so it’s always a good idea for me to use them. Google might give me the most popular and relevant stores that sell, say, owl brooches, but a smaller one might give me some of the more offbeat and interesting results which can be just as valuable if not more.