eLeyte presents to us a unique collection designed and made in the Canary Islands. Their ready-to-wear pieces are showcased in the YEAY app in short Boomerang videos, showing how effective even the simplest of videos can be. We caught up with them to find out a bit more…
eLeyTe, tell us a bit about yourself!
We’re an independent fashion firm created by enthusiasts of ephemeral art, diversity and visual perpetuity, which all manifests itself into each of the exclusively elaborated garments, all produced at local workshops in an ethical manner. Fantasy is an important part of the creative process, it permeates each one of the garments and materializes itself in our quality fabrics, creating a balanced and whole aesthetic. Each garment has one of our own patterns, and is created individually. Tribal art, geometric abstraction, and surrealism are some of the themes of inspiration which give life to our distinctive prints. Each collection transmits the harmony of the particularly magical world of eLeyTe. We sell beachwear to casual wear, all with an urban twist and with our own prints, designed at our studio. We are established in the Canary Islands as here we can be competitive in prices. It´s a full-time job and we are mainly focused on online sales. We make all of the designs and manufacturing processes ourselves at our studio and in local workshops.
Did you use videos as part of your brand development before YEAY?
We used videos before YEAY, and we think video has a huge potential. We love YEAY´s whole concept!
What excites you about the YEAY concept, and what motivated you to become a featured seller?
We absolutely share YEAY´s idiosyncrasy and think it´s the future of selling, so you guys are running faster than everyone else!
Finally, where is the most furthest away place you have shipped to?
We mainly ship to Europe and the USA, but are open to selling worldwide!
Interview by Jennifer Sutton