We love shopping. And we also love funny, entertaining and clever videos. So we couldn’t resist to create an homage to good old Teleshopping. You better watch this:
All social networks are full of cute kitten, hilariously funny fail videos, touching opinions and awesome, cutting-edge and stylish products from almost every section of the market. The idea of selling products with the help of video isn’t all new of course. We didn’t reinvent the wheel—we just make it roll.
Let’s go back to 1977, the year in which the idea of home shopping was born—in fact ON AIR in Clearwater Florida: The radio station WWQT 1470 AM used to air a local shop’s commercial right after the news. But when it came to the payment, the client refused to pay for the broadcasting of his spot saying there was not a single new customer coming into his shop that can be directly linked to the radio commercial. After some argument, he landed some of his products to the radio channel—instead of the payment.
Bud Paxson, the owner of the radio station, was somehow forced to ask his anchorman Bob Circosta to promote and sell these products—112 in number—ON AIR. His plan worked! Bob Circosta promoted the articles so successfully that they went out of stock quickly. Want to know which article we’re talking about? He was selling an avocado-green can opener for 9.99$ each. Yep, that’s right. The first home shopping article was a simple can opener.
Encouraged by this success, the first sales show was broadcasted on a local TV station called Vision Cable Channel. Hardly five years later, 1982, the first worldwide TV Home Shopping program called “The Home Shopping Club” was broadcasted, offering a range of different products. More and more, home shopping channels where sprouting: HSN, QVC, HSE24 or Pearl, just to name a few.
These channels naturally concentrate on products which don’t sell very well in the traditional resale because they won’t wake the consumer’s need of acquisition by just being displayed at a shop. Teleshopping takes advantage of this characteristic: hosts promote the products, they give them a special meaning, explain why everyone needs these products, illustrate the product’s unique features, define the product’s innovation – in other words: teleshopping offers the possibility of giving a product a story. Sometimes the purchase behaviour is also being influenced by special offers such as “Buy 2, Get 3” or “When you buy within the next 15 minutes, we’ll give you this manicure set FOR FREE!”
An example of Teleshopping gone wrong – pretty funny though…
However, giving a special meaning to certain products isn’t a new thing either. Television advertisement has been doing that for a long time, so we shouldn’t skip it: The world’s first TV commercial was broadcasted on July 1st 1941 in America. Right before a baseball game the company “Bulova” which used to be a Swiss-American watch producer launched the TV spot. Compared to today’s cost for TV commercials the price was pretty low: the company had to pay only 9$.
The world’s first commercial ever. Boring, huh?
Nowadays commercials aren’t only produced with the purpose of presenting products. Their aim is to give a meaning to a product, to create a story, to give the audience a reason to buy that specific product – and not a similar one.
And what comes out of this process can be really awesome: funny, emotional, surprising, sudden spots in which the product itself doesn’t always play the leading part.
This commercial isn’t about the product anymore, it’s about the feeling which the product can give you.
This commercial for a browser is telling the touching story of a father and his daughter. The spot is clearly trying to catch the audience with the help of emotions.
This commercial is super cool and so much fun to look at. And it’s about what? Right, super boring Shaving blades.
It’s the perfect evidence that every product video can be funny – doesn’t matter how random the product might be.
And not only on TV: Commercials are broadcasted on social networks, various apps and platforms. They got adapted to their target group.
Our favourite Jenner is promoting her new lip kit on her Snapchat story. Clever move, Kylie! That’s how she’s talking to her target group directly.
Sometimes you can become a sales star by accident.
Who doesn’t love Chewbacca mom? We do! And guess what, the mask sold like hot cakes after this lovely video went viral.
This video is pure fun. Using the look of a 90’s TV show this guy is blending almost everything. The result? Millions of Blendtecs were sold worldwide.
We at YEAY believe in the power of video shopping. And we believe that every person has what it takes to be a successful seller. Everyone can be a sales star now.
With only a few clicks you can record your own sales video, upload it in the app and sell your stuff. As easy as that. Your old vintage sweater doesn’t need Kate or Kim to be sold. We believe that funny, interesting, and authentic videos are today’s real big sellers.
“Video is more entertaining and can inform better about a product than just with pics and texts. Through video, you can experience a product in more detail and therefore it is more trustworthy for potential buyers. In times with information overload, people seek fun and easy to digest content. Short 10-45 second product videos are perfect. Forrester’s researchers compared that if a picture paints 1,000 words, then one minute of video is worth 1.8 million”.
And if you want to know what’s our favourite video atm, you should definitely check out this one!
We LOVE the Kazoo Kid. We even love it so much that we did our own Kazoo-Kid-inspired video.
Text by Ole Siebrecht