This edition of Berlin Alternative Fashion Week marked the first time that the audience could buy the garments instantly as they see them pass by on the catwalk—and that’s all thanks to YEAY!
The YEAY production team spent two days backstage filming models on-site, in between makeup sessions, as they were preparing themselves to walk down the runway wearing designers clothes.
The public was able to purchase the clothes from more than ten designers that they saw on the BAFW channel in the YEAY app.
Here’s a selection of the videos shot by the YEAY team, and there’s plenty more videos on the app!
Oversized Plaid Jacket by Angel Muktan
Oversized sweater by Juliette
Men’s Jacket by ZWIRD
Jean dress by Nika Tom
Susan Pitt Red Skirt Coat By Patricia Field
Got any pills mate shirt by 8dix
Dress by A.M Victoria
Necklace by Nixi Killick
Edyta Coat by Edyta Jermac
By Helene Hidalgo