Meet Manon and Philip, the young entrepreneurs behind the independent design studio Light in A Cube. The pair are currently completing their studies in Communication and Multimedia Design in Rotterdam, and spend their evenings making their wonderful wooden lamps. The unique laser cut designs cast beautiful shadows upon the walls and evoke a cosy atmosphere which is the perfect touch to any home. We caught up with them to discuss their love for laser cutters, the challenges of starting their own company and how they overcame them.
Interview by Jayne Phillips
What motivated you to start Light In A Cube?
It’s started with an experiment with a laser cutter. We were fascinated by the production method and the patterns we tried. After making our first lamp and starting to use them by ourselves, we thought the lamp created a good atmosphere. We got a lot of compliments about it and that’s the reason we started to make a business of it. Next to that, we just love to make new stuff and experiment, which is a good motivator too.
Do you make the lamps yourself, or just design them? Can you share with us a some information about the creative process behind this?
We do the whole process by ourselves. We do the laser cutting at our school – this is a creative workstation where you can use different machines and materials. The rest of the process takes place in our room of 25m2 and little garden. It takes a lot of time to experiment with the patterns, and along the way ideas pop-up.
Where do you find your inspiration for your lamp designs?
We do have some inspirational people like Tjalle & Jasper and Alex Groot Jebbink. Also going to the Dutch Design Week in Eindhoven is very inspirational. We also love looking at Pinterest for nice ideas.
Did you encounter any challenges starting your own business and how did you overcome them?
Yes, it’s hard to reach an audience. We try to be very active on social media but it’s still a struggle to get people to reach your page. That’s why Yeay’s help came in really helpful. We thought it was simple to sell lamps, but to start a brand you’ve got to do a lot more. Like packaging, finance, identity and social media.
Can you tell us a little bit more about Fred and Fiona who are in your videos, and why you decided to name them?
Well, it started with Manon’s plant that she named Frits. We thought is was nice to give things a name because that gives them a personality. It’s like they’re more alive.
What’s on the horizon for you and Light in a Cube?
Setting up our own fully equipped workstation with laser cutters, 3D printers, a silk-printer, plants and more. But first we want our name to grow and reach the homes of many people. And also we want to expand our assortment with more lamps and other awesome stuff!
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