Fashion Interviews Lifestyle

YEAYstyle x HUMANA

There’s a kind of exclusivity that you only get with secondhand and vintage clothes. And we’ve been hungry for it ever since the 2008 financial crisis reminded us that fashion doesn’t always need to be fast.

We’re big lovers of pre-loved clothes here at YEAY, which is why we partnered with one of the largest secondhand clothing lines in Europe, The Humana People to People, to bring you a unique collection of sick styles made to last.

So don’t wait up, get inspired by the looks and be fresher than ever!

Read our interview with Ana Coutinho, the expansion manager of Humana in Berlin, to find more about the collection.

Tell us a bit about Humana?


At Humana Secondhand you’ll find first class secondhand and vintage fashion at low prices. Our clothes are arranged by colour to make it easier to find that black shirt or red dress. And we have everything from simple styles to timeless elegance and from vintage to as good as new. You could find anything from ‘50s petticoats and dirndls, to ‘60s leather jackets and ‘80s shirts – every one an individual piece.

Where are you based ?

We have a network of 31 organisations and these are spread out across everywhere from Angola, Austria, Belize, Botswana, Brazil, Bulgaria, China, Congo (DR), Denmark, Ecuador, Estonia, Finland, France, Germany, Spain, Sweden, the UK, Zambia and Zimbabwe, to the USA.

When did you launch ?

 

Humana was established in 1987 and launched in Germany in 1995.

What motivates Humana to do what it does?

 

Sustainability and conscious consumption are topics that are always close to our hearts.

Our mission is to give everyone the chance to own and wear clothes, while supporting the environment through less clothes production. We annually send about 1,000 tons of wearable clothes to ADPP, a non-governmental organisation which supports social and economic development in Mozambique, and ADPP then sells the clothes around the country and contributes towards the basic needs of the people.

What are the inspirations behind Humana?

 

We want to have a positive impact on social and economic development and contribute towards closing the gap between rich and poor countries. We love the idea of helping people organise together in their communities to take an active role in creating change – respecting the environment, recycling and reusing rather than throwing away. 

How would you describe Humana’s look in one sentence?

 

Clothes designed for development. 

 

What’s your all time favourite item ever sold by Humana?

 

Very complicated to say, every day I can have the opportunity to find a new treasure.

Why do you think video is important for selling?

 

I think video is only going to get more important. Customers want to do their own research before they buy and they want immediate answers. Videos are a powerful way to educate, to train and to promote products. Most buyers would rather watch a one or two minute video than spend time reading a full text column or whitepaper. Video is not a substitute for face-to-face meetings, but it is the next best thing to being there.

What are your top three style tips?

 

Always make sure things are in proportion, play up the basics and invest in quality pieces.

What’s on Humana’s Spotify playlist right now?

 

It’s a bit tricky! Okay, let me just give you an appetiser:

Miriam Makeba; Angélique Kidjo; Brenda Fassie; Thandiswa Mazwai; Hugh Masekela; Akon; Toumani Diabaté; Yemi Alade; Oumou Sangaré; Fela Kuti; Sonu Nigam; Arijit Singh; Geeta Dutt; Neha Kakkar; Usha Uthup; Shakira; Jennifer Lopez; Carlos Santana; Madonna; Linda Ronstadt; Connie; Boswell; Frank Sinatra; Michael Jackson; Beyoncé; Ray Charles

Download YEAY in the iTunes Store or in Google Play to find out all the treasures HUMANA has to offer! 

 

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