Fashion Interviews

Meet Ribbed Shop: the fashion brand with a load of Dutch courage

Brigitte, Victor and Simon haven’t started university yet. But they’ve already founded Ribbed Shop, an online fashion brand that sells handmade t-shirts mixing cool designs with smart slogans like ‘Raise boys and girls the same way’ and ‘Homophobia is gay’.

We caught up to hear more about their story and peep their collection.

Tell us a bit about Ribbed Shop?

We’re a clothing brand, we sell simple tees with designs on them! We’re a team of three: I’m Brigitte and I work with my colleagues Victor and Simon (they’re brothers).

Whereabouts are you based?

We’re based in the Netherlands, we’re actually working from our bedrooms at the moment haha. We started this as a hobby, but our shirts were selling way faster than we could ever imagine so we’re hoping to get a place to do our work this summer. We really need the space! We’re all moving to start university next year so we need to pick the right place.

When did you launch?

Officially in November 2015. The team consisted of Victor and I back then. It’s quite hard to find an audience for your clothing and to figure out the whole creation process. It was too much work and we kind of gave up. Then Simon joined and helped us bring the brand back to life. With him on the team we divided the work and it turned out great.

How did you get into designing t-shirts?

Our artists do most of the real design work and we create the simpler designs and texts ourselves.

What’s your advice for anyone who wants to create their own brand?

Be prepared and be aware of everything you need, make a plan. Other than that, just go for it and obviously don’t give up when it gets hard! A big part of starting your own brand is just trying, messing up and finding out how things work best for you along the way.

Why do you think video is important for selling?

It gives a way better idea of how the item fits/looks. This is important for lots of buyers and creates a realistic image of your product.

What are your top three style tips?

First off, you can never go wrong with denim! 🙂

Other than that, it’s mostly about how you feel wearing your outfit. If you’re uncomfortable, it shows. If you’re confident, everything you wear looks good (well not everything, but you get the idea).

What’s on your Spotify playlist right now?

Victor and Simon like a really wide variety of music, but mostly pop/electronic music. Simon’s favourite musician is The Weeknd, Victor loves Nicole Scherzinger and even though I usually listen to hip hop, I’m in love with Harry Styles’ new album at the moment.

Get your summer tees  sorted with Ribbed Shop. Download YEAY in the  iTunes Store or on Google Play today. 



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