Fashion Interviews Lifestyle

Волан: reviving Soviet sports fashion one plimsoll at a time

If you took 70s and 80s Russian recreational fashion and gave it a modern rethinking you’d get Волан. Every item in their limited edition line is a nod to the country’s powerful history.

Read on to discover the fashion label’s roots and inspirations and to peep their newly launched collection on YEAY.

Tell us a bit about Волан?

Волан is a kind of materialisation of the Soviet past and specifically retro sportswear from the 70s and 80s. It has its own aesthetics and quality and a clear and simple design. Our items are produced in limited edition, never more than 150 pieces – and everything is manufactured in Russia. We don’t do mass production and we don’t repeat successful lines. All the labels and the lettering on our products are written in Cyrillic, which was standard at that time.

Whereabouts are you based?

Moscow, Russia.

When did you launch?

You could say Волан was born on April 19, 2015.

What motivates you to do what you do?

We like what we do, it’s the best motivation.

How would you describe your brand style in one sentence?

Soviet sports retro from the 70s and 80s. Our style captures the spirit of that time and has its aesthetics!!! People who know will understand. Everything is simple. Sports classic.

What’s your all time favourite item from your collection?

Undoubtedly it’s the sneakers. They are very comfortable and practical, can be thrown into a washing machine and you don’t need to worry about them getting stuck as they do not contain a single drop of glue! 

What are the inspirations behind Волан?

Probably the desire to recreate something that has been forgotten and native, to bring to life the spirit and aesthetics of those years and of that generation. And pride for our country and its history.

What would be your advice to anyone who wants to create their own brand?

As it seems to us persistence is everything. As is knowing what you want. Focus on quality and work with soul, then everything will work out.

Why do you think video is important for selling?

In general, it’s easier to perceive things when they are living and dynamic, which you can’t quite do with a photograph – and of course it is more interesting for potential buyers.

What are your top three style tips?

We don’t have any special advice, it’s really quite simple and clear: be yourself first of all, dress neatly because that’s always stylish. And wear something that you like, maybe a rare brand like Волан 😉

What’s on your Spotify playlist right now?

Oooh a lot of things. If we’re talking Russian music then Lighthouse, Electronics-302 and Impulse-80 immediately come to mind.

 

Join the Soviet sports retro revival. Download the app in the iTunes Store or on Google Play today.

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