Fashion Interviews Lifestyle

Murmurizm: clothes as a kind of art

Murmurizm mixes art, fashion and a sense of humour to create quality collections that bring to life creator Timur’s thoughts, feelings and aesthetics.

We spoke to Timur to find out more about the brand and its philosophy.

Tell us a bit about Murmurizm?

The brand name comes from its creator – Timur Murmur. We added izm on the end to make the brand more of a creative movement.

Where are you based?

We are from Russia, Moscow city.

When was the brand created?

The brand was created in 2015. We produced a pair of t-shirts with prints featuring the word Fat and a picture of a cat. We made them for fun, but people wanted to buy them.

What motivates you to do what you do?

The desire to create something interesting and cool! And enjoying it!

How would you describe your style in one sentence?

Clothing as an art form. 

What’s your favourite product in your collection?

This has to be our cloak DO NOT CRY

What is your advice for anyone who wants to create their own brand?

Do everything with pure love and the desire to create quality clothes.

Why do you think that video is important for selling?

Video clearly shows the product, allowing you get to know it better.

What’s on your playlist right now?

Kaiser Chiefs – Ruby.

Join the Murmurizm movement. Download YEAY in the iTunes Store or on Google Play today.

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