Accessories Fashion Interviews

Frame Bags: fashion for colourful individualists

Gulsah gave up his ‘normal’ lifestyle and career to move to a remote island in Thailand and draw what he saw. His experience inspired him to return to homeland Turkey and launch the Frame Bags brand, bringing his colourful designs to the world of fashion. This is his story.

Tell us a bit about Frame Bags?

Frame Bags is the creation of Gülşah Hamurcu (that’s me). We produce backpacks featuring my illustration artworks. Our bags are colourful, enjoyable, childish, friendly, sporty and always original. We’re all about colour and love. And everything we create is 100% waterproof and useful for active and everyday lifestyles.

Where are you based?

We are based in Istanbul, Turkey.

When was the brand created?

Frame Bags launched April 2017 at Berlin Alternative Fashion Week.

How did you get into fashion?

I got into fashion working as a fashion editor and stylist for prestigious magazines over the past eight years.

What’s your advice for anyone who wants to create their own brand?

I only have one piece of advice for anyone who wants to create their own brand: be 100% yourself!

Why do you think video is important for selling?

Because pictures are not alive, but videos have soul.

What are your top three style tips?

  • Open your eyes
  • Be brave and create new styles
  • Put your soul into it

What’s on your Spotify playlist right now?

Deep Down & Dirty Vol.2

Shop Frame Bag’s colourful designs on YEAY by downloading the app in the iTunes Store or on Google Play


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